Miuccia Prada is called a 'patron of a different kind' in the industry. It was in 1978 that she, who was a student of political science in Italy, caus ... More
Miuccia Prada is called a 'patron of a different kind' in the industry. It was in 1978 that she, who was a student of political science in Italy, caused a stir in the fashion world when she stepped in to succeed her family business. It was when she broke the stereotype that luxury bags should be made of leather and launched the ‘Testo Bello’ bag, which was produced with a new nylon material. Since then, she has been building Prada's unique brand assets by introducing not only materials and designs, but also innovative production processes (a production method that combines handicraft and modern technology), and a stylish and unique flagship store (Epicenter) to the public.
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